Katie and Jenny met working in Austin, Texas, bonding over their love for babies. When Jenny’s daughter, Scout, developed eczema in 2023, her doctor suggested switching to organic and chemical free products. Katie was an #organicgirlie, so Jenny picked her brain for brand recommendations. They together realized that the market for clean baby products, especially textiles, was lacking. That year, they set out on a mission to make super soft, organic, aesthetically beautiful baby items!

The name Nana Baby is a tribute to Katie’s Grandmother. Nana taught all her grandchildren how to sew and would hand-make their blankets and clothes with meticulous attention to detail. "Nana" in our name is an ode to our commitment to create high quality baby items that are made with love, as if your Grandma sewed it herself. “Nana” also happens to be the nickname for the favorite food of Jenny's 1 year old daughter, Scout.

We include the word "organic" in our name because all of our products are made with 100% organic materials. Toxic chemicals show up almost everywhere: from our food and clothing, to inside our homes and bodies. We have a passion for safeguarding children from exposure to these chemicals and are committed to sourcing organic fabrics.